The combination of Madcradle Online Mader and advisor create our Madvisor system. These Maders play an important advisory role for our clients after the initial advertising stage is set. Strategy is important, but it can only be effective when paired with relevant data. At Madcradle Online, we believe in collecting data not simply for numbers but for optimization. Gathering and analyzing big data is crucial in understanding how the strategies have performed. Our Madvisor team translates these patterns and trends into actionable insights for our clients to reach higher heights.

Finding Insights in the Era of Big Data

The Internet has made tracking and gathering data possible and manageable. With all sorts of big data on our hands, businesses that lack expertise in data analytics can easily be overwhelmed. Our professionally trained Madvisor team will take over this daunting task of collecting and analyzing relevant data, and reporting to our clients with actionable insights for performance optimization. To understand how the marketing campaign can improve comprehensively, we use 10 tools, including Google Analytics, DoubleClick, Acquisio, and more. These span across functions of performance optimization, ad delivery and monitoring, social listening, and apps analytics. We create reports that are easy to read and digest through transforming complex raw data into graphs and summaries.