Visibility in the digital world is critical to business growth. Tens of millions of people are browsing the internet every day, searching for the right products and services. Search Engine Marketing (SEM) links up brands with imminent buyers on search engines. By choosing the right keywords, SEM enables your brand message to appear at the top of the search results. It raises brand awareness and drives business growth. Here at Madcradle Online, we specialize in designing direct and powerful SEM campaigns. Our experienced data analytics team evaluates what your audience is looking for and devises the best campaign options for your brand.
SEM is one of the most powerful digital marketing channels to raise brand awareness and boost sales. It drives effective traffic to websites and identifies new customers. With the right keywords, SEM enables you to be found by imminent buyers at the top of the search results. It reaps the fruit from different media campaigns and ensures visibility to consumers with strong demand. Unlike Search Engine Optimization (SEO), SEM guarantees that your customized message appears at the desired position in search results. SEM is one of the few advertising channels that allows for precise calculations of Return on Investment (ROI). We track and evaluate the effectiveness of campaigns with an array of key indicators such as click-through- rate (CTR), cost-per-click (CPC) and conversion rate.
Madcradle Online is the authorized partner of Google and Yahoo!. Being Google’s Premier Partner and Yahoo!’s Gold Authorized Reseller, we have solid experience working on SEM campaigns for brands and enterprises across different industries and regions. In addition to Google and Yahoo!, we work with search engines such as Baidu, Qihoo 360 and Naver. Our expert team conducts SEM campaigns with a performance driven strategy. We tailor-make multiple SEM campaigns based on our clients’ business objectives. Whether the objective is to drive web traffic growth, increase sales revenue or to raise brand awareness, we deliver results. Our data analytics team optimizes every campaign by measuring keyword performance, adjusting keyword bidding and performing split testing. Gathering data with programmatic systems and tools such as Google Analytics, DoubleClick and Acquisio, our experts review the progress constantly to ensure every keyword we choose is valuable.