Video & KOL Marketing

Videos and Key Opinion Leaders (KOLs) have taken over the Internet. They are key to some of the highest grossing content online. Madcradle Online has been successfully utilizing these methods to generate high traffic flow and conversion for our clients. Videos are a short and sweet method of delivering core messages efficiently to the audience. KOL promotions paired with the right product can effectively convert niche followings into customers. These methods are not just about creating viral content and generating buzz. This is about getting through to the audience and keeping their attention for conversion.

Video Ads: The Best of Ideas and Images

When a picture speaks a thousand words, imagine what a video can do. Most people prefer watching videos to reading text, but not all businesses have resources to create powerful video content that compels for conversion. This is where we step in. Our creative teams have created numerous successful viral video ad campaigns for our clients. We work with you through the whole process: from initial storyboarding to postproduction and online distribution. Our professional film crew deliver entertaining videos of all formats to suit your campaign, be it micro-films, animations, or 360 videos. Having fun content is not enough. We believe distribution via integrated custom strategies brings the best results. After distribution, we follow up with an in-depth video performance analysis for quantitative measurement of success. Here at Madcradle Online, we know what works and we know viral. Leave it to us and we’ll guarantee performance that counts.

“The digital world is made of people, not algorithms.”

Humanizing Marketing with Human Voices

Choosing the right KOL is not based on who has the largest following. We focus on making the best possible match between brands and influential KOLs. Our strong network of connections with KOLs span from food to beauty to banking in Hong Kong, China, and Taiwan. There is bound to be a perfect match for your brand. We select these partners not by image alone, we also consider whether these KOLs’ fan bases are potential customers for our clients. We strategize the best ways to incorporate KOLs into your marketing campaign, be it through photo shoots, event presence, or product trials. The rule of thumb we always abide by is authenticity. Genuine endorsement with the right KOL can maximize the impact of your brand message positively as the audience believes in the humanity of the KOLs’ opinion and voice. Because the best marketing does not feel like marketing.