Consumers hardly listen to cold facts and data anymore; they want human stories that resonate with their values. Social media humanizes our marketing. It brings businesses to the consumer level to build relationships of trust and loyalty through interactive content. Madcradle Online has been successfully connecting businesses and consumers with stories of resonance. Through relatable content, interactive customer service, and smart advertising tactics, we generate sympathy and empathy. Our integrated approach combines text, video, and Key Opinion Leaders (KOLs) to best appeal to target audience groups. Stories move people. We create stories that move.
Harnessing Social Media for Conversion
Consumers are not numbers; they are humans attracted to ideas they value. We utilize top-grossing platforms, including Facebook, Instagram, YouTube, and LinkedIn, to connect with target audience groups. Working closely with our clients, we develop custom strategic plans for brand building, enhancing engagement, and driving conversion through targeting fans growth, website traffic, and community engagement. Social media, especially Facebook, is the perfect social commerce. Relatable and entertaining content influence consumers’ preference positively. Paired with innovative advertising strategies, our Facebook posts and videos tell stimulating stories that arouse interest and raise awareness. These work to provide information and triggers to compel target audience into conversion, lowering obstacles in driving traffic to online and offline shops. Our successful campaigns are not just catchy, they are a specific type of catchy consumers love.
“Digital marketing is no longer B2B or B2C, we do H2H: Human to Human.”
Optimizing for Success with Madcradle
On social media, data can only get you so far. To bring our clients’ digital marketing to the next level, we integrate data analysis with social listening to measure progress and success of the bigger picture. Social listening goes beyond monitoring numbers to listen to what consumers are actively saying. We track public digital conversations related to our clients, and make according adjustments for optimization in upcoming marketing actions to generate higher returns on investment and influence. User-generated content highlights a company’s dedication to its consumers, effectively reinforcing brand loyalty and generating repeat sales. We connect online personas with offline brand images with efficiency and effectiveness.
“There is no better way of making a point than telling a story.”
Building Brands One Post at a Time
Content is beyond getting inspired and writing things down. Our creative teams dive into the consumer mindset to create resonating stories. We are professionals in crafting informative yet appealing content for industries across finance, beauty, education, and beyond that boosts interaction and retains quality audience. Consumers love easy-to-recognize content, so we deliver. Telling stories with consistent themes and aesthetics, we consolidate and imprint brand identities upon the audience. Brands today are expected to engage their consumers instantaneously on social media. Facebook is laden with technology to feed consumers’ “instant” needs. Our development team has been enhancing interactivity on Facebook pages with bot programming and development. Bots enhance business-to-consumer communication while reducing cost, allowing for personalized shopping experiences, instant 24/7 customer support, and efficient customer analysis. A brand starts and ends with consumer word of mouth, but we are one step ahead to control what is said.
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