It was a fruitful afternoon at the #Connect: New Shopping Trends, a seminar co-hosted by Madcradle Online and Google Partner.

Google Strategic Partner Manager Tiffany Cheung illustrated the latest digital marketing trends and updates. Google Premium Partner, Madcradle Online then demonstarted some of the local and overseas successs cases while enlightening us to make best use of data analysis tools and newest technology in ad testings so as to attain the most precise ad placmenets. Some of the cases break our presumptions of target audience and reminded us again how important data analysis is.

Madcradle Online also revealed a few online marketing trends and tips, taking ‘Pickup-In-Store’ practice of E-commerce as an example to illustrate how a variety of online promotion should be done in times of different marketing needs, so as to maximize your ad return!