The co-organised seminar at the Federation of Hong Kong Industries (FHKI) by #Google and #GS1 was a huge success. Tiffany, the Google Strategic Partnership Manager, illustrated the latest global trend in digital marketing. Our Senior Digital Performance Manager, Eddie, explained the benefits of push and pull marketing for the manufacturing and trading industries. Data analytic tools are useful for expanding market reach.
GS1 also introduced their latest anti-counterfeit solution for consumers to verify products’ authenticity with their mobiles.