End-of-year has always been the time of enthusiastic shopping activities. #MadcradleOnline was recently invited to participate in Agency Day. In the event, we gained insights on shopping season strategies #shoppingmas. By further understanding the various shopping behaviors of consumers, we are able to seize each conversion opportunity for our clients.

Based on Hong Kongers’ shopping behaviors, marketer should begin their campaigns as early as October, and extend them until after Chinese New Year. #ConversationalCommerce is also the key to modern marketing.