Madcradle Online is the digital marketing partner of the Hong Kong International Film Festival Society for ten consecutive years since 2008. Deemed as Asia’s most celebrated film festival and Hong Kong’s largest cultural event, the Hong Kong International Film Festival (HKIFF) attracts tens of thousands of moviegoers and filmmakers worldwide every year. From the dazzling scenes of the red carpets to movie screenings depicting different scores of life, the film festival has long been the city’s most anticipated event of the year. Our objective was to promote Hong Kong and Asian films worldwide, make world cinema accessible to the Hong Kong public, and keep moviegoers in close touch with the latest happenings of the film festival.
Over 200 films are on show at the film festival every year. Hundreds of world’s leading movie stars and filmmakers arrive at Hong Kong to attend the different activities of the city’s largest cultural event. HKIFF needed a highly customized digital solution to stay in close touch with moviegoers worldwide and keep them updated about the latest activities and film showing schedules. Visitors expected HKIFF’s online platforms to offer the function of movie tickets booking. The digital solution needed a high technical capacity to support the high traffic flow expected during the film festival season.
Madcradle Online designed and developed HKIFF’s website and mobile app to produce seamless user experience in film schedule viewing and ticket booking. We customized payment gateways for all of HKIFF’s digital channels and integrated them with Cityline online ticketing system. By visiting HKIFF’s website and mobile app, moviegoers worldwide are only a few clicks away from securing seats at their favorite movie screenings. Our technical experts engineered the website and mobile app to facilitate the high traffic volume during the film festival season. We implemented interactive features on HKIFF’s website and social media platforms such as Facebook and Twitter. With a word-of-mouth marketing strategy, audience can share their movie selections and comments with friends on social media after every movie viewing.
Our efforts uplifted HKIFF’s online presence to meet the demand of moviegoers worldwide. We successfully established the digital connection between HKIFF and moviegoers. The highly customized and technically advanced website and mobile app brought convenience and delight to global audience. Our customization enabled instant movie ticket booking and allowed visitors to check movie schedules. The website and mobile app of HKIFF hosted tens of thousands of visitors every year. We implemented a creative, real-time and interactive social media strategy to ensure that movie-lovers worldwide do not miss out on the latest red-carpet scenes of the film festival.
1 Stay connected with moviegoers worldwide! We filled HKIFF’s website with creative and interactive features for enhanced user experience in film schedule viewing, ticket booking, and getting all the latest news.
2 With mobile surpassing desktop as the primary digital device, moviegoers worldwide can tap into the HKIFF mobile app to view the film schedules and keep track of the latest news and activities.Building on the mobile connection with audience worldwide, HKIFF’s mobile app features an instant movie ticket booking function.
3 Get the best of word-of-mouth marketing by allowing the audience to share their movie selections and comments on social media platforms of Twitter, Facebook, and YouTube!