We have joined hands with Google and shared the latest Digital Marketing trends with the financial and technology professionals of Wework members.

Google Strategic Partnership Manager, Tiffany Cheung sheded light on the latest digital marketing trend and how AI facilitates automation (#MarketingAutomation) and Smart Bidding (#SmartBidding). Eddie Chu, Senior Digital Performance Manager from Madcradle Onlinetalked about tips and tricks and revealed 4 of the most crucial factors in digital advertising performance while walking us through some of the success cases and also ways to achieve better-valued ads. Besides stressing the importance of a well-constructed user experience, he then illustrates how making different use of Search Ad, Display Ad and Video Ad according to different phases of marketing needscould enhance the precision of ads and maximize ad return.