Market Place by Jasons is a high-end chain supermarket owned by Dairy Farm Group with branches all over Hong Kong, Singapore, and Taiwan. They source the globe for the best quality ingredients, delivering new and fascinating products to customers. Their target consumers include locals and expats with sophisticated tastes, high purchasing power, and a love for discovery and traveling. In 2017, their Hong Kong branch teamed up with us to optimize their official Facebook page. Our objectives were to build up their online brand presence on Facebook, enhance consumer awareness of their latest products amongst target consumers, and drive traffic from online to offline for conversion.
Supermarket chains tend to lean on traditional marketing, so they are new players in digital marketing. Market Place by Jasons teamed up with Madcradle Online to expand and bring their digital marketing strategy to the next level. They needed social media marketing knowhow to uplift their brand image online for driving traffic to their physical stores. Our team of creative designers and copywriters took up the challenge to optimize and liven up their Facebook page with relatable content and aesthetic designs. The digital campaign slogan “around the world with surprise await” was even integrated into Market Place by Jasons’ overall marketing direction, being used above and below the line.
Facebook is the most influential social media platform in Hong Kong. We focused our efforts into crafting an all-rounded, exciting Facebook experience for the audience to attract and retain their attention. With engaging bilingual posts and trendy art design, we effectively reached high-affinity groups and transformed them into fans. Providing customer service via inbox messages, and handling enquiries and complaints in real-time, we kept the hearts of loyal customers. Our constantly updated canvas, carousel, and engagement ads target audience based on their interest and demographic. We invited key opinion leader (KOL) Uncle Siu to star in a video ad promoting Sainsbury’s launch in Hong Kong, drawing enthusiastic engagement and likes from his fans. Our creative team crafted posts with simple and clean layouts to appeal to target groups, complementing our client’s own promotions, nominations, and Market Place Delivery online shop.
Our optimization of Market Place by Jasons’ Facebook page was a grand success. Both our client and Sainsbury’s itself approved our Sainsbury’s advertising campaign. This collaboration with KOL Uncle Siu drew in substantial fans and engagement, as 1 in every 11 users reached viewed the video ad. Our appealing ads made 5 million impressions amongst the target audience, enhancing consumer awareness of the page and promoted products. Brand awareness in the digital world grew sizably, with 10 times more inbox messages than before. Informative posts and real-time customer service on the page generated significant increase in fans, reaching over 32,000 likes in total. Combining our works in Facebook ads and account maintenance, we achieved the targeted business objectives in triumph.
1 We generated resonance for famous UK brand Sainsbury’s through a viral video ad with KOL Uncle Siu, a beloved local Internet sensation famous for his British background and accent.
2 To tie in with Market Place by Jasons’ products and nominations and the product’s origin, our creative teams crafted a storyline of adventure with mini figures for an exciting twist.
3 Fun and engaging content create room for conversation with users, boosting engagement rates and retaining attention.